Founded in 1926 by Karl Benz and Gottlieb Daimler after the merging of their car companies, Daimler-Motored-Gesellschaft (DMG) and Benz & Cie. The name "Mercedes" came about in 1900 when a wealthy European businessman named Emil Jellinek wanted a faster car with new engine and to be named after his 10-year-old daughter’s name, Mercedes Jellink. The three-pointed stars represent their dominance on land, sea and air.
BMW
BMW or Bavarian Motor Works was founded in 1913 by Karl Friedrich Rapp, an aircraft engine manufacturer and Gustav Otto, a German aircraft manufacturer .Some believed that their logo represents a Bavarian flag which has blue and white cases while others believed that it represents white propeller blades against a blue sky (during World War I, BMW was a major supplier of airplane engines).
Audi
Founded in 1910 by German engineer August Horch, who used to work for Karl Benz. The name came from a son of his business partner, Franz Fikentscher. "Audi" in Latin means "listen", which is "Horch" in German (Horch was August's former company). The four interlinked rings logo represents four car makers Audi, Horch, DKW, and Wanderer when they merged to form Auto Union in 1932.
Volkswagen
Founded in 1937, Volkswagen (German for "People’s Car") was originally a proposal from Adolf Hitler to Ferdinand Porsche, the car designer to design a car that can fit 5 people and deliver speed of 100km/h (62mph). He instructed that the car should look like a May beetle. Later it was found out that Hitler transformed the car into a war vehicle that carries 3 men, a machine gun and ammunition. It was only after the war in 1946 that the Volkswagen finally became the “Peoples Car” after the British took over.
Porsche
Ferdinand Porsche founded Porsche in 1931. Interestingly, he was the engineer for the first Volkswagen created, hence the first Porsche made used machinery from the Volkswagen Beetle. The first model was launched in 1938 and 10 years later the second Porsche was released, the 356. The end of the war saw Porsche participating in motor racing which proved to be highly successful. 1963 saw the launch of the Porsche 911, the most well known model, which is still in production today due to its success by the public and on the race track. The idea for the Porsche emblem came from the founder's son, Ferry Porsche. The 6 antlers in the logo date from the province emblem of Baden-Württemberg.
0 comments:
Post a Comment